Vodafone | Oma Online

A custom remote control

As one of the biggest facilitators of connections out there Vodafone wanted to launch their new claim 'Powerful connections'. We did so with a powerful story. The story of Gerrie & Truus. An 80 year old twin who've been out of touch for 26 years as they live on opposite ends of the world from each other. One lives in Australia, the other in The Netherlands. 

We created a remote control with an exclusive Gerrie & Truus button enabling them to call each other whenever it suits them. Tears were had, smiles were given.

We enabled other seniors to do the same by setting up the 'Grandma online' program. A platform to educate and encourage elderly to use mobile phones.

TLDR: We brought two lost twins together with a custom remote control. Yay technology.

Our video was part of a bigger scheme educating the elderly on using technology to keep in touch with their family.

See the case video below.

HONOURS

Bronze - ADC Netherlands
Bronze - ADC Netherlands
Bronze - ADC Netherlands
Silver - Esprix
Bronze - Esprix
SAN Accent
Social Media Awards