Volkswagen | GTI bannerbahn

With the first Golf GTI, Volkswagen set the standard for the hot-hatch model for years to come. 
7 models and 210 extra horsepower later, Volkswagen wanted to prove the newest GTI is still unbeatable. So we gave everybody the chance to see if they could keep up with the GTI, by turning the poorest performing advertising medium into a racetrack. 

The Banner spaces of the four biggest websites in The Netherlands formed the basis for the racetrack as they were painted on the tarmac. Live streaming webcams on their turn broadcasted the race to the actual banners on the websites. The one able to click the car as it passes through the banner, would be its new owner.

Before the actual raceday people could prepare on the website by watching the making of, checking the circuit and training their responsiveness.

See more details of the case at Google Think Insights or read what AdAge and Adverblog have to say about it.

See it in action here.

TLDR: We transformed banners into a real life racetrack and gave people a chance to win a Golf GTI by clicking on it.

Teaser video.

Casevideo.

Honours

Webbie Award
Gold - ADC Netherlands
Gold -  Spin Awards
Silver - 2x Eurobest
Bronse - Eurobest
Epica

Gold ESPRIX
FWA Site of the day