Who dis?

I MAKE STUFF UP.

Our choices define us. “I buy something. I have bought myself” Kawaii Kanjiro once said. But sometimes life chooses for you. In my case it was completely tearing off my ACL that made the difference between becoming a professional dancer or a creative. At the time it felt like life dropkicked me right in the kisser, but looking back I doubt my headspins and deaddrops were something the world really needed.
So instead I make stuff up.

Sometimes for brands, sometimes for myself. Films, writings, radio but mostly stuff of the digital kind. I think digital by default but it hasn’t stopped me to make a broad variety of work. I’ve created integrated campaigns, games, mobile apps, documentaries, books, brand identities, installations and products for global brands like Adidas, L’Oréal Paris, Vodafone, Volkswagen, Google, Johnnie Walker, Unilever, Booking.com and Tabasco. I'm somewhat of a conceptual purist.

After 6 years at VICE and working as the Executive Creative Director of VIRTUE in Western Europe I went back to do the things I love; design, innovation and technology and joined Jam3. Working on innovation, user experience design and creative campaigns for global brands like Adidas, H&M and McLaren.

In my career I've been honoured to judge award shows like The Webby’s, ADCN, Lovies, Esprix and Montreux and I have been recognised with more than 50 awards including Cannes Lions, Webby, Lovie, Eurobest, ADCN, ADC, Epica, Effie, The FWA and the One Show.

Drop a me a line , Tweet or LinkedIn message or if you just want to lurk, follow me on Insta. I'll be sure to return the favour.