SQUAREMETERS | workout at work

In 2016 we were approached by an entrepreneur who knew one thing: people that work out at work, are more efficient, happier and more profitable for a company. So he started a business that built modular gyms inside office spaces. He asked us to come up with the name, logo and identity.

Based on the simple insight that he builds gyms based on the space available to him in the offices, we named it Squaremeters or SQM2. Like the modularity of his gyms, we created a logo that adapts its shape to the space it is applied to. A logo shaped after its context. Ever changing, ever recognisable.

TLDR: We created a modular identity for a modular gym.