UNDER ARMOUR

A story of will

As an underdog brand Under Armour believes into supporting the underdogs. So when Fleur Jong was competing for the 2017 100M and 200M sprint in London they wanted the world to know her incredible story.

We created a short documentary in which we show the willpower of Fleur and hear her talk about overcoming loss and how sports got her back on her feet. When she was 16, Fleur went into a toxic shock after a bacterial infection, when she woke up three weeks later she lost both her lower legs and all her fingers. A year later she walked again, two years later she ran on blades and four years later she competed in the world championships for the second time. We wanted to put her performance in London in the context of the personal growth she made since she got ill. Although she's running to win, she ran for more than just a race. Whether she finishes first or last, after seeing this video we wanted everyone to consider her a winner. 

Find what others thought of her story here and here.

TLDR: We told the incredible story of para-athlete Fleur Jong and her race to becoming whole again.